# Models for the mental & captagon & PLG
# [Mental models](https://readwise.io/reader/shared/01gpx47q5qvk3g9nfgcb3h4w61/)
## [Paradox of unanimity](https://dailynous.com/2016/01/07/the-paradox-of-unanimity/)
![What is consensus? - Research - Kunsido](https://forum.kunsido.net/uploads/default/original/1X/0d243adead4294db6905a4eba2b3d0b87f616e97.jpg align="center")
**The more unanimous the consensus, the less likely people are to think rationally and not be influenced** by a particular case of the [bandwagon effect](https://thedecisionlab.com/biases/bandwagon-effect).
"*Under ancient Jewish law, if a suspect on trial was unanimously found guilty by all judges, then the suspect was acquitted."*
## [Epistemic humility](https://muse.jhu.edu/article/858754/summary)
![Tezcatlipoca, supreme god and ruler of the first world of the sun. He was known as a Creator God, Invisible and omnipotent, the god of sustenance, a patron of warriors and as](https://preview.redd.it/k1s1uy2kdvg61.jpg?auto=webp&s=a5ba4f6e4f441b399a54b40e7c5bd0c88c45af4d align="center")
[Via negativa](https://coffeeandjunk.com/via-negativa/) in action. **Instead of trying to be right, try reducing mistakes.** Also reminding [Buddhism hindrances](https://www.buddhistdoor.net/features/the-five-mental-hindrances/) and [Tezcatlipoca in Nahui Ollin](https://en.wikipedia.org/wiki/Nahui_Ollin#Educational_framework).
## [Mimetic desire](https://mimetictheory.com/articles/mimetic-desire/)
**The more people want something, the more we do, too.** Analogies: [bandwagon effect](https://thedecisionlab.com/biases/bandwagon-effect) (again!), [hedonic adaptation](https://positivepsychology.com/hedonic-treadmill/), and the [social comparison bias](https://asana.com/resources/unconscious-bias-examples).
## [Overblown implications](https://thecontextofthings.com/2020/04/01/the-overblown-implications-effect/)
A particular case of the [spotlight effect](https://thedecisionlab.com/biases/spotlight-effect): **we're afraid people will judge us by one event, but in reality everyone forgets/is worried about the same**. Or, in better language, *'Actors overestimate how much observers think an actor's one-off success or failure offers a clear insight about a relevant competency'*.
## [Ellsberg paradox](https://neuroprofiler.com/en/cognitive-bias-the-ellsberg-paradox/)
![Can You Make Rational Decisions? - RetentionX Blog](https://blog.retentionx.com/wp-content/uploads/2020/06/Ellsberg-Paradox-Image.jpg align="left")
We abhor uncertainty and a high-dimensional choice landscape, an effect called [ambiguity/uncertainty aversion](https://neuroprofiler.com/en/ambiguity-aversion/).
**Fun fact:** learning about it [reduces but does not fully mitigate](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7055742/) its effects on our decision-making.
**Idioms:** better the devil you know, a bird in the hand is worth two in the bush.
# [Product-led growth](https://readwise.io/reader/shared/01h393x4abnxynt41e5g4bsckd/)
![This is an image of the Product-Led Growth Flywheel model that shows an illustration of the SaaS user journey. The inter circle of the flywheel shows 4 user segments—evaluators, beginners, regulars, champions—while the outer circle shows how companies can move users through the flywheel—activate, adopt, adore, advocate. The flywheel replaces traditional business funnels.](https://assets.website-files.com/63da8ab174665d1b80088615/63fe32e76b9b134c470d87c6_Flywheel-2023-full.png align="left")
*'Product-led growth means that the product itself acquires, activates, engages, monetizes, and retains users, funneling them through a payment flow, most commonly without human touch*'
## Four Parts of the Growth Model
* #### **Acquisition:** A user signs up for your product. Virality and advocacy are key drivers for new user acquisition, where an existing user experiences your product’s value and shares it with their network, leading to more new user sign-ups.
* #### **Activation:** A user experiencing the core value proposition of your product for the first time.
* #### **Engagement:** A user establishing habitual workflows around the core value proposition of your product.
* #### **Monetization:** A user paying for the value of your product or upgrading their current spend.
*'A product-qualified account (PQA) is a sales lead generated by product usage rather than information collected at the marketing stage before product usage even happens.'*
## Product growth loop
The new user signs up → they use the product → they invite others through the product, or generates other forms of value generation → they then attract more users and repeat steps of the loop.
PS. A good overview of [business flywheels is here](https://thinkinsights.net/strategy/flywheel-effect/). Another [awesome link](https://productled.com/blog/product-led-growth-flywheel-framework) for the interested.
# Linkies
## [Captagon](https://en.wikipedia.org/wiki/Fenethylline)
![A little white pill, Captagon, gives Syria's Assad a strong tool in winning over Arab states | AP News](https://dims.apnews.com/dims4/default/05acd96/2147483647/strip/false/crop/1591x1087+0+0/resize/1486x1015!/quality/90/?url=https%3A%2F%2Fstorage.googleapis.com%2Fafs-prod%2Fmedia%2F0f10c713c7764c5c9f56520e0ef07243%2F1591.jpeg align="center")
Turned out Syria produces 80% of [Fenethylline](https://en.wikipedia.org/wiki/Fenethylline). What's that? In a nutshell:
* Molecules of [theophylline](https://en.wikipedia.org/wiki/Theophylline) and [amphetamine](https://www.ncbi.nlm.nih.gov/books/NBK556103/) linked together - a thing called a [codrug](https://en.wikipedia.org/wiki/Codrug);
* Has a [T/2 of 1.3 hours, and is metabolized to d-amphetamine and theophylline](http://flipper.diff.org/app/items/7404), obviously;
* Seems to have fewer cardiac side effects compared to amphetamine (maybe because of metabolism to dextra isomer, and combo with a bronchodilator?);
* Was prescribed for ADHD and narcolepsy, what a surprise;
* Researched and produced in the 60s by [Degussa AG](https://www.aljazeera.com/news/2023/5/9/what-is-captagon-the-addictive-drug-mass-produced-in-syria), who made Zyklon B 🙃
* Looks like it is the thing [funding much of Syria's regime](https://newlinesinstitute.org/terrorism/the-captagon-threat-a-profile-of-illicit-trade-consumption-and-regional-realities/), with a trade [volume of ~$57B in 2022](https://en.wikipedia.org/wiki/Fenethylline);
* Used by predominantly ages 12-22 in the Middle East, including militia ([Panzerschokolade](https://www.skeptic.org.uk/2022/11/melting-the-myth-of-panzerschokolade-the-nazis-meth-laden-chocolate/) much?) and [workers who need to stay alert](https://www.taipeitimes.com/News/world/archives/2022/11/04/2003788272). May the economical situation in the country be linked to stimulant use? Some [yaba](https://www.justice.gov/archive/ndic/pubs5/5048/index.htm) vibes here.
## [A whole-brain connectome of a fruit fly](https://twitter.com/sdorkenw/status/1674859033076072448)
'cause admit it, you've always [wanted to model](https://codex.flywire.ai/) a [pretty fly for a white guy](https://www.youtube.com/watch?v=AltMeuPkWRs).
%[https://www.youtube.com/watch?v=AltMeuPkWRs]
## [Optical illusions](https://michaelbach.de/ot/)
150+ of them. Just what's needed on a cold desert highway.
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